“Going Solar” Affordably

The focus of government programs encouraging the individual use of alternative energy sources focusing primarily on high end systems, particularly solar photovoltaic (PV) systems, although well-intentioned, may ultimately end up ineffective for the most part. Programs that result in significant numbers using at least some solar, geothermal or other alternative energy sources are infinitely more valuable than ones that are more expensive but are only utilized by a small “elite” of environmentally aware AND financially well off consumers.

While strong majorities of Americans believe that all new home construction ought to offer consumers a solar option, and most state that they would be willing to pay a premium of 10% more on a new home, very few Americans currently own solar home installations.
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