Home Staging: It Gets Results and It’s Green

Despite the down economy, home stagers are busier than ever, as today’s realtors insist that staging is the most cost effective way to maximize home sale profits. It also happens to be one of the most sustainable ways to attract buyers.

Home staging is not tasteful decorating. In fact, when potential buyers walk into un-staged but tastefully decorated homes, the personal style of the existing homeowner distracts them from envisioning the space as a home of their own.

Home stagers, like retail display designers, aim to enhance a product’s appeal. Although the scale is different, the principles are the same: maximize the space, eliminate distractions and increase the traffic flow.

Sustainable Ways to Successfully Stage Your Home

Approach the big purge with mindfulness and commitment.
De-cluttering is an essential step that cannot be missed. Homeowners usually find this phase of the process tiresome, tedious and frustrating but it is a critical one, nonetheless. Trimming ship is the first step towards punching up profits. I advise my clients to reduce everything on display by half and then to recycle unwanted items by selling them or donating them. Three worthy, tax-deductible recipients are Goodwill, local homeless shelters and the public library. Also keep in mind that animal shelters and vets love used linens!
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